Articles

Digital marketing trends that rule the pharmaceutical industry in 2021

With the transformation into the remote working environment, 2021 has brought about new challenges f...

Michal Komorniczak

The expertise of the Highp operational model

Highp is the most efficient tool in reaching HCPs and building engagement on the market. Its operati...

Michal Komorniczak

How to build engagement among healthcare professionals today?

Building and maintaining a close relationship with the healthcare professionals is a challenge. With the help of Highp you can improve your relationsh...

Michal Komorniczak

What is microlearning and how can it improve your business?

Microlearning can significantly develop learning p...

Michal Komorniczak

Successful SMS communication with healthcare professionals

If used correctly, SMS communication can benefit your brand and have a positive impact on the relati...

Michal Komorniczak

How to keep the team motivated in the new remote work environment.

Experts from the pharmaceutical industry share their tips on creating a comfortable, virtual environ...

Michal Komorniczak

Empathy – a behavioral science deep dive

Anna Poręba shares her knowledge about the behavioral science point of view on empathy.

Michal Komorniczak

Creating a proper connection with physicians

Michał Komorniczak shares his observations and tip...

Michal Komorniczak

The Reuters event - full presentation of Michał Komorniczak

On the 20th of October 2020, we hosted a webinar patronized by Reuters. We discussed mainly the futu...

Michal Komorniczak

What do you need to know about the effectiveness of Highp Highlights from conferences and webinars?

On the 20th of October 2020, we hosted a webinar patronized by Reuters. Our Global Strategic Busines...

Michal Komorniczak

The Reuters event - full presentation of Valentin Moinescu and Quentin Duartre

On the 20th of October 2020, we hosted a webinar patronized by Reuters. We discussed mainly the future of events, meetings, and conferences. We presen...

Michal Komorniczak

The future of digital communication

On the 20th of October 2020, we hosted a webinar p...

Michal Komorniczak

Why is Highp the answer to your needs?

The future of sales field force and event organization is uncertain. The participans of Reuters Even...

Michal Komorniczak

Why choosing Highp will get you the best results in HCP Digital Engagement?

Best practices on HCPs engagement during Covid-19 in digital.

Igor Gnot

6 proved digital marketing techniques to communicate with Healthcare Professionals

Things you can do to enhance your communication with Healthcare Professionals and drive their attention to your product or educational campaign.

Igor Gnot

What is Highp?

Improve your access to Healthcare Professionals be...

Igor Gnot

What can you achieve with Highp?

Highp is a complete solution for direct video communication for pharmaceutical industry

Igor Gnot

Multichannel Touchpoints Roadmap for modern pharmaceutical companies

Modern rich-feature personal messaging, highly valuable services and remote round table meetings emp...

Igor Gnot

Is it the time to say farewell to traditional methods of conducting medical conferences?

Medical conferences and events play an important part in the pharma industry. Practitioners treat them as a primary source of expanding their medical ...

Michal Komorniczak

How to get the best ROI out of a medical conference?

Get to know the conferencing solution which allows...

How to improve pharmaceutical representatives' knowledge successfully?

How to prepare your digitaly enabled sales force and monitor the results?

Why world's best companies succeed on microlearning?

Microlearning is an approach for skill-based education which deals with relatively small learning un...

What is microlearning and why will it work in your company?

Microlearning is gaining on popularity these days. It is the answer to the demographic changes and the needs of the digital society. With a person’s a...

How pharmaceutical companies could use the digital world to overcome patent cliff loses

The issues arising from patent cliff and how to ad...

How conferencing could help pharmaceutical companies in growth hacking?

Pharma needs to spread the word about its products to the broadest professional audience as it is po...

How Poles use SMS (text) communication?

The potential of SMS channel of communication

Modern marketing communication: SMS 2.0

Exploit the true potential of unbeatable SMS communication.

Merck chooses Highp for congress highlights

MERCK gathered over 180 HCPs communication optins ...

What is reactive marketing?

Engage your customers with your products to the maximum.

No more pharmaceutical spam. Why video is a more effective way of communication?

Getting the attention of the targeted demographic is what marketers struggle every day. How can you ...

Emojis, Video impressions and Heraclitos’ philosophy in a snap

Personalized Video Sales Campaigns – Alternative to inefficient mailing

Unleash the full potential of the conference

Conferences, congresses and symposiums are a crucial part of pharmaceutical marketing activities. At...

How to engage millennials in the organization

Companies around the world are struggling to hire the best candidates. According to the data from th...

3 ways to delight your Conference Attendees with useful knowledge

Engage your attendees in an innovative conference experience

The Highp Engagement Platform a solution to significant client service improvement.

There is a new, digital communication platform on ...

How to maximize the effects of conference

Conference. If you begin to shake every time someone says this word because you know how much effort...

Entering digital era in pharma

Empower your pharma representatives with digital dialogue solutions

Service as a new approach to the customer.

Service - the action of helping or doing work for someone. The next big thing is coming to marketing.

Digital relationship marketing

There are many challenges in the pharma industry t...

How to initiate two way digital dialogue?

Mastering the communication flow is the key to your brand success.

The role of marketing automation in building relationship with customers

Automation is a priority in your marketing strategy.

Five powerful tips on how to increase open rate

The secret of high open-rates – marketers would kill for it… Sell their souls for a simple rule boosting their e-mail clickability to 40 or even 30 %....

From appreciation to discouragement. Our feelings towards SMS and telemarketing campaigns.

When telemarketing reaches its best? Check the cus...

How to cost-cut on sales campaigns using Highp

Combine advantages of SMS and Email at once to improve ROI

Easy ways to significantly increase your marketing open rate

Key factors in improving your customer engagement rate.

How rich media enhance sales?

It is quality, not quantity that counts.

What is the future of conferencing in medicine? How to reduce costs.

Conferences not only take time but are also costly...

Revolution in communication between a representative and a consumer

Highp will change the way that companies – that employ representatives – communicate with consumers

Extending relationship with customer beyond the face to face visit.

Get to know the digital tool which ensures you with high performance

Video is Taking Over email. Why?

Why the video is winning over the email in business communication?

Microlearning in your company

Microlearning, a relatively new method, offers sma...

Common challenges recruiter faces and how to tackle them with technologies?

Employer Branding becomes crucial.

Igor Gnot

Push-video messaging

Push-video messaging is the new way to deliver great customer experience to any customer with a smar...

Video presentations

Reinventing video presentations for sales teams

Michal Komorniczak

How to survive field force lockdown?

Hospital lockdown, limited access to health care p...

Push-video communication extends your emailing and remote meetings

To communicate in digital through mobile devices, you need a proper consent in place. We will show y...

The digital future of medical conferences

A mobile phone becomes equally necessary as a stethoscope in a doctor’s professional life. Attending...

How to improve pharmaceutical representatives’ knowledge successfully?

How to prepare your digitaly enabled sales force and monitor the results?

Igor Gnot

How to effectively use last budget pennies for your campaigns?

Use the staying sum of your Q4 budget in the best ...