Your Field Force Video Presence
Send Personal Video Messages that Drive Better Outcomes.
Now with built-in automation
Highp is a new digital solution for accessing healthcare professionals
- Send interactive and personal video messages.
- It's intuitive, and easy.
- Messages can be sent directly by representatives, or on their behalf.
- You will reach up to 75% of your target group within two hours with 95% positive feedback.
- Deliver added-value video services like conference highlights, webinars or educational programs with one platform.
- Highp is compliant with global pharmaceutical marketing standards.
Engage customers beyond email
with video and interactivity
Communicate more quickly to a broader audience
With Highp push-video messaging you can deliver your message with a superior customer experience on any device - anytime and anywhere.
- No app installation or meeting schedule is required
- Works on the best performing channels including SMS
- HCPs always get a remarkable experience, whether viewing on mobile or desktop
Offer your customers a valuable digital experience
Use push-videos to empower your salesforce to:
Share conference highlights
Bring news from global and local events to HCPs.
Connect with new and existing customers
Stay in touch with customers between visits
Communicate patient support programs
Help HCPs improve therapy outcomes
Promote education programs
Offer micro-learning, webinars and videos all on one channel
Our suite of services: Expect tailored, end-to-end global support
We will help you implement the Highp platform, produce content and analyze results - whether you are starting from scratch or building upon existing campaigns. Thanks to our global experience we can provide guidelines and operational models to optimize your project. We provide services realted to:
- Field force operation improvement programs
- Added-value services development and delivery
- Training programs
In between visit messaging
Delight your HCPs and continue to build a share of voice. Your representatives may be unable to visit a physician or pharmacist for any number of reasons. Send pre-approved Highp video messages in place of a visit to improve reach and sustain communication.
Benefits
- Reach up to 75% of HCPs within two hours.
- Stand out from competitors' emails.
- Provide credible and impactful knowledge.
- Track field force performance.
- Improve Share of Voice (SOV) and Net Promoter Score (NPS).
Added-value services
When it comes to capturing the attention of your customers, how do you rise above your competitors, the HCP’s inbox or internet search engines? The content you provide must drive engagement and action. Highp can help you do so with custom, interactive messages based on conference highlights, weekly updates, expert perspectives and round tables.
Benefits
- High quality, targeted messaging
- Service includes reports, consents and activity analysis.
- Reach up to 75% of your target group *
* based on 2019 annual Highp engagement report
Training programs
You want to transfer knowledge successfully. It is crucial in your organization. It is essential in health care, too. People need to be updated and aligned with current guidelines.
Based on current scientific models, one of the best knowledge transfer methods is micro-learning. Instead of sending a single, long video training, you create multiple, shorter video messages. Read more about micro-learning.
To offer training programs, you need a proper automation system in place. Highp offers automation to send short personal training videos to health care professionals in a programmed sequence instantly after opt-in.
Benefits
- Create and deliver a micro-learning program quickly and efficiently.
- Customize sequences and align with customer engagement and feedback.
- Monitor each customer's activities and progress.
- Help customers access education content without any hassle.
Newsroom
Highp academy
We offer a comprehensive set of articles to help you gain knowledge and improve your next sales and marketing operations using modern digital relationship marketing.
