Successfully engage with HCPs

Pharmaceutical marketers want to communicate successfully and meaningfully with HCPs to promote their brand, educate them and increase awareness. We know this because we work in 40 markets for the best companies in the industry

Complications

How to avoid digital fatigue in the new normal?

Email volume has increased 72% each year, indicating that physicians' inboxes are flooded with emails. 62% of healthcare physicians are "overwhelmed" by the product-related promotional content. 64% of HCPs said they receive too much digital content from pharma, and 65% said they've been "spammed" by at least one pharma company during the pandemic.

As a result, 47% of pharma marketers say there's a risk of digital fatigue and overload among HCPs.
 

Solution

Use Highp as a new, straightforward way to reconnect with physicians

Highp is a brand new technology to strengthen the performance of customer facing teams. An all-in-one solution for sending compliant direct rich media video messages. 

• Your representatives can send personalized video follow-ups that are 30 times better than email marketing and 2 times better than rep trigger emails.
• We take care of sending all SMS and email invitations.
• Improve message by adding pre-approved videos, surveys, attachments, links and more. No need for additional landing page. 
• Add scripted, hyper-personalized or pre-recorded video endorsmenents to improve engagement.
• Advanced features allow to create training and education programs, automate responses and sequences, offer HCPs web forms for consent. All integrated in one simple solution.
• Our mobile-first approach results in average engagement rates from 56% to an astounding 93% (CTR)

When To Use Highp?

Use Highp to improve your communication and market impact

• Add more products to promotion cycle.
• Protect market share with improved message frequency.
• Get brand to market faster during The Product Launch.
• Reach more non-visited HCPs to improve Share of Voice.
• Improve ROI from webinars, events, and training programs.

Lightning fast implementation

Highp in 3 weeks or less for immediate results

In contrast to marketing automation, Highp can launch a project in less than 3 weeks, including a training program and rich media message designs. Highp's hiper-personalization is the perfect solution for brand managers who need immediate results. That's why we see many advantages in Highp for business-oriented brand managers in a highly competitive market.

Improve your Veeva CRM performance

Highp add-on to Veeva Approved Emails

• IT integration is not required.
• Highp for Veeva works out-of-the-box seamlessly
• Extend email format to rich-media Highp messaging
• Add optional personal video greetings to each message.

Get inspired by best-in-class examples in pharma marketing

Our annual Digital Customer Experience (DCX) Casebook presents the best case studies of direct digital communications with HCPs from global pharma companies. You'll learn more about shaping the customer experience in the new, digitized environment using Highp and RCP methodologies. The included expert opinions and collected key facts from recent reports will help you to make your marketing successful.

Download the customer experience casebook for free here.