What do you need to know about the effectiveness of Highp Highlights from conferences and webinars?

On the 20th of October 2020, we hosted a webinar patronized by Reuters. Our Global Strategic Business Director shares his experiences with Highp Highlights.

Highp Highlights - how does it work?

Highp is a platform for more effective, push-video communication with Healthcare Professionals. This omnichannel communication tool allows your team to access more physicians. Highp will help you deliver great sales results. Please find more information under this link: https://highp.me/what-is-highp

The Highp message can be requested by a rep or by the manager in the specific time table. After that HCPs receive an SMS message, they click on the link included in SMS. It's a tokenized link and they're able to view a prerecorded video without downloading any application. They see a face that they are familiar with. It may be their key account manager or a key opinion leader or even their MSL, very briefly introducing the topic. Under that video, they can find rich media content, text, presentations, or even interviews with the key opinion leaders provided in the local language. 

Finally, Highp can capture feedback from physicians by including a poll at the bottom of Highp message. It is so important to understand what HCPs are interested in and to be able to tailor-fit the content.
 

Highp Highlights - how does it work?

Successful results after Highp Highlights campaign.

During the latest campaign of Congress highlights ASCO 2020, we had a much higher reach compared to a traditional conference. We observed a 50% click-through rate. So about 50% of HCPs that received the message were interested enough to open it. Then 85% of physicians provided positive feedback in the poll that was below the content of the message. 

Those results were so good due to the fact that the content was a summarized version of an interesting conference, in good quality, and in the local language. 

Our customers, using Highp, were also able to collect nearly 2000 mobile phone number consents based only on the promise of delivering this valuable Congress Highlights.
 

Successful results after Highp Highlights campaign.

Highp is a perfect tool for YOU!

Highp Highlights can be used for your own events that you're organizing. Those don’t necessarily have to be major global events, you can easily utilize Highp to delivering a message to invite physicians to a conference or a webinar. Then you can send them a summary or a sequence of short takeaways video clips.

Highp Congress and webinar Highlights follow up service, will improve reach and customers memorability of key pieces of information.
 

Highp is a perfect tool for YOU!

For more information please contact Michal Komorniczak 
michal.komorniczak@connectmedica.com or https://www.linkedin.com/in/michaal/

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