What is microlearning and how can it improve your business?

Often, employees return from training sessions and almost immediately forget most of the knowledge that was imparted. Important information is forgotten, and within a few days they revert to old habits instead of making changes in their work. This phenomenon, the Ebbinghaus forgetting curve, can be a serious problem for companies that want to improve the skills of their employees.

In addition, two-thirds of workers complain that they do not have enough time to complete their daily tasks, let alone focus on their development. In the reality of online work, companies need to find innovative ways to ensure their teams have room for continuous learning.


The question is: How can you effectively create a framework for growth that is best suited for telecommuters?
The answer is: by introducing microlearning.

Microlearning is a method of imparting knowledge that is broken down into short components that are delivered over an extended period of time and are best suited for the recipients.

How can your organization benefit from adopting microlearning?   

Implementing a microlearning strategy in your company can bring the following benefits:

• Microlearning offers higher levels of employee engagement. Recent projects have shown that employee engagement can be as high as 85%. Participants indicate they are more willing to learn online when the material is broken down into shorter, manageable lessons.    

• Microlearning allows for better retention of information. The human brain is not designed to concentrate for long periods of time. We are constantly performing short tasks that take no more than 5 minutes on average. Microlearning builds on this knowledge of our brain and delivers the information in a personalized format, using solutions like Highp. In fact, Microlearning can increase employee retention of information by up to 20% compared to traditional corporate training methods.

• Microlearning offers mobile-friendly formats. Choosing a mobile-friendly microlearning format is critical, as most employees will not begin their work without their phones. A mobile environment allows training recipients to access learning modules anytime, anywhere, even during those rare moments when they are away from their desks. Breaking the information into smaller modules allows for better research and faster access to knowledge, resulting in less time spent on training during work hours and more flexibility.

• Content for microlearning formats is easier to create and less costly to maintain than traditional corporate training methods. In-office training means providing an internal space or, worse, renting it. Even working from home would require lengthy training sessions to be conducted during work hours, which inevitably reduces productivity.

With microlearning, you can replace webinars and training sessions that can last several hours with shorter, 5 to 10-minute materials. This way, you can ensure that knowledge is delivered in a manageable way and retained effectively by employees. Ultimately, microlearning has the potential to increase overall company productivity while providing a personalized learning path for each employee.

Microlearning is being used in prestigious institutions and world-leading companies such as London Business School and Google, proving that it is capable of transforming educational methods. Our society is in a hurry, and it appreciates tools that can proceed accordingly.

Highp for Microlearning Projects

To manage your microlearning program as simply as possible, your company needs a tool that will visually help you create the sequence path and the message content. Highp meets all these expectations and more. The video messages provide interactive elements such as questionnaires and surveys that allow you to obtain information about your employees' knowledge and expectations during the educational program. In that way, you receive valuable feedback that makes it easy to adjust the training and get the best results.   

Examples of use cases:

1. Internal: Improve daily operations of your field force. Implementing new software or process? Well-prepared micro-learning short video messages can make it more efficient without a hassle. 
2. Internal: On-board your new field-force representatives on autopilot with a daily dose of know-how. Get a quick recap of who is skipping the content and who is leading the change.
3. External: Improve HCPs' communication skills and knowledge to prolong patients' treatment adherence. Offer top-quality content from global Key Opinion Leaders. 
4. External: Product launch - Improve the number of patients on new therapy by changing daily decision patterns with daily education short podcasts. Use local well-known opinion makers. 

Connectmedica runs projects for top global pharma companies in over 40 countries. Highp is one of the most reliable field-force video presence platforms and an effective operational model. With Highp, you can effectively incorporate microlearning techniques into your business and help your employees reach the peak of their abilities.

For more information please contact Michal Komorniczak 
michal.komorniczak@connectmedica.com 
https://www.linkedin.com/in/michaal/

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