According to data collected in "SMS communication in Poland in 2013" research, SMS messages are the most universal and most gladly used communication channel among smartphones and regular phone users. 8 out of 10 Poles admit they send and receive text messages - 66% of them use short messages every day.
Over 75% of survey participants think that - despite mobile technology development and increasing sales of smartphones and tablets - SMS communication stays easy to use, fast and effective communication tools. Almost three-fourths of smartphone owners stated they prefer SMS messages more than mobile communicators.
Many respondents consider SMS with promo info as interesting - even 36,6% of them are willing to get more such messages. 81,2% of respondents declare that SMS with shop promo info would make them visit the store websites or point of sale. A similar percentage of respondents (80,4%) declares that such SMS would convince them to visit stationary shop to get to know more of the products.
The respondents are most interested in discounts. Three-fourths of them are interested in receiving promo SMS which allows them to get discounts for their favorite products.
From definition, examples, to attribution of digital touchpoint
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