Quick snapshot on communication methods in the pharmaceutical industry.
Survey "Communication methods in the pharmaceutical industry". The survey was conducted online, August 2021, among 128 pharma marketers with prime responsibility: Marketing 26, Digital 21, Management 46, Medical 10, Sales 44.
Conferences, congresses and symposiums are a crucial part of pharmaceutical marketing activities. At the same time, it is very important for pharmaceu...
The issues arising from patent cliff and how to address them