Transforming Your Email Marketing Strategy with Highp for Veeva Approved Email

As digital marketing becomes more prevalent in the pharmaceutical industry, email marketing remains a critical tool for reaching healthcare professionals. Veeva Approved Email is an essential platform for creating and distributing emails that comply with industry regulations. However, the challenge remains in creating engaging, personalized content that stands out in an already crowded inbox. This is where Highp comes in, offering a solution to transform your email marketing strategy.

Introduction to Highp and Veeva Approved Email

Veeva Approved Email is a cloud-based platform that enables pharmaceutical companies to create and distribute compliant emails to healthcare professionals. Highp is the next generation of a video communication platform that offers hyper-personalization solutions to enhance the email marketing experience. Together, these two platforms can revolutionize your email marketing strategy.

The importance of digital marketing in pharma marketing

As more healthcare professionals turn to digital channels for information, the importance of digital marketing in the pharmaceutical industry has grown significantly. Digital channels provide an opportunity to reach a wider audience, create engaging content, and measure the impact of marketing campaigns. Digital marketing also allows for more targeted messaging, ensuring that the right message reaches the right person at the right time.

The challenges of digital fatigue in email marketing

Despite the benefits of email marketing, healthcare professionals are facing digital fatigue. With an average of 121 business emails received per day, it can be challenging to stand out in a crowded inbox. The key to success is personalization, ensuring that the content is relevant and engaging to the recipient. However, creating personalized content can be time-consuming and resource-intensive.

How Highp can transform your email marketing strategy

Highp offers a solution to transform your email marketing strategy. By using a new approach enabling customer front-facing teams to use their relationship with healthcare professionals, Highp can create hyper-personalized content that resonates with the recipient. Highp also offers a range of features such as dynamic content, video, and call-to-actions, enabling you to create engaging content that drives results in minutes, not days.

The benefits of using Highp for Veeva Approved Email

By using Highp with Veeva Approved Email, you can maximize the impact of your email marketing campaigns. With Highp, you can quickly and easily create personalized content that increases engagement rates up to 3 times. This ensures that your messages stand out from the competition, improving engagement and driving better results. Additionally, Highp's dynamic content capabilities enable you to tailor your message to each recipient, ensuring that they receive a unique and engaging experience every time. For example, you can attach a pre-approved video of each representative showing the physician appropriately in relationship with the representative. It only takes a few moments to have a big impact on the customer experience.

Video personalization is a great way to keep your customers engaged and your message up-to-date over a longer period. By video-personalizing your content, you can give your local team the power to make a bigger impact with marketing messages that are not usually aligned with local needs. This is an exciting add-on to your centralized brand marketing message.

With Highp's video personalization, you can rest assured that your content is both safe and compliant, as it undergoes multiple safe-check points. By incorporating pre-approved scripts into the message recorder prompter or limiting the number of times the video is shown, you can ensure that your video is personalized to perfection. And let me tell you, it's an exciting feature to have!

Highp and Video - Enhancing the Personalization of Your Emails

Video is an effective way to enhance the personalization of your emails. By incorporating video into your emails, you can create a more engaging and memorable experience for the recipient. Highp offers a range of features that enable you to incorporate video into your emails, such as personalized video messages, visit follow-ups, event invitations, and webinar highlights.

Hyper-Personalisation - The Key to Successful Email Marketing

Hyper-personalization is the key to successful email marketing. By using artificial intelligence and machine learning, Highp can create hyper-personalized content that resonates with the recipient. Highp's hyper-personalization features enable you to create personalized content based on the recipient's behavior, preferences, and interests, increasing the chances of engagement and conversion.

How Highp enables Hyper-Personalisation in Veeva Approved Email

Highp enables hyper-personalization in Veeva Approved Email by providing a range of features that enable you to create personalized content based on the recipient's behavior, preferences, and interests. For example, Highp's dynamic content feature allows you to create content that changes based on the recipient's behavior, ensuring that the content is always relevant and engaging.

Case studies of successful campaigns using Highp for Veeva Approved Email

Several big pharmaceutical companies, including Pfizer, Viatris, and Bristol Myers Squibb, have utilized Highp to develop effective email marketing campaigns that target specific clients. One example of Highp's success was demonstrated when a leading pharmaceutical company implemented a customized email campaign, leading to a remarkable 300% increase in engagement rates. Additionally, another company incorporated Highp's video integration function to create personalized follow-up emails with video messages promoting their products, which resulted in an astounding 30-fold increase in click-through rates when compared to regular emails. These impressive results have left Highp users excited and eager to continue using the platform.

The future of email marketing with Highp and Veeva

The future of email marketing with Highp and Veeva is promising. As the pharmaceutical industry continues to embrace digital marketing, the need for personalized, engaging content will only increase. Highp and Veeva offer a solution to transform your email marketing strategy, enabling you to create compliant, engaging, and hyper-personalized content that resonates with the recipient.

Conclusion

In conclusion, Highp offers a solution to transform your email marketing strategy by providing hyper-personalized content that resonates with the recipient. By using Highp with Veeva Approved Email, pharmaceutical companies can create compliant, engaging, and hyper-personalized content that stands out in a crowded inbox. With the future of email marketing looking promising, now is the time to embrace Highp and Veeva to take your email marketing strategy to the next level.

Ready to transform your email marketing strategy with Highp? Contact us today to learn more.