Highp changes the way the pharmaceutical industry communicates with customers pushing the envelope of effectiveness to the next level.
Our mission is to extend relationship with customer (HCPs) beyond the face to face visit.
Highp implicates the new trend, using what's the most effective - multichannel, personalization, mobile devices, and video. All of that together increases the performance of marketing and sales teams up to a 55% average engagement rate.
Highp digital relationship marketing platform is created for the companies which focus on the relationship with customers as the priority, so they can reach their customers fast and effectively beyond face to face meetings. Highp messages are being opened within 2 hours from sending. Depending on database quality and a relationship between the representative and clients, the Highp engagement rate is between 25%-65%. The customer's positive satisfaction rate of using Highp is 90%! In fact, Highp is the highest-ranked messaging tool comparing to email, call center, and plain SMS.
Highp is highly effective thanks to unique smart design:
The fundamental difference between email or SMS and Highp is an innovative distribution process and analytics. To mimic Highp you have to use multiple platforms. Highp is the smart solution to deliver rich media messages and gather important feedback to deliver another aligned message. Start the digital dialog through predefined pathways.
Another key feature enables representatives in digital to send pre-approved personalized messages to customers. It is up to the representatives when they want to send a message from the available campaigns aligning the communication to the customers' needs.
Everything goes through a server, so the message is always visually rich, safe - only the recipient can see it. The server follows all consumer's activity.
Highp is also a tool which creates a spectacular follow-up, realizes webinars, creative product launch, enriches landing pages... The sky is the limit.
It is more than obvious that e-mail has a serious competition, which brings digital communication to the new level, unavailable for email or call center. Highp is integrated with the biggest CRM and Marketing Automation systems. Thanks to Call to Action options and full analytics, companies using Highp can effectively collect insights, both declarative and nondeclarative. It is an essential function, especially in professional sectors, such as banking, pharmaceutical industry or e-commerce.
Highp is already used in 22 countries (and growing) by the leading pharmaceutical companies.
Anna Poręba shares her knowledge about the behavioral science point of view on empathy.