The economic world crises of 2008 got us used to an employer’s market and tightening the belt. Filling a vacancy for recruiters was a piece of cake. Luckily harsh times have passed and the economy has managed to recover. Unemployment has been shrinking and more jobs are available on the market. The market advantage has shifted to the employee.
We could open Champaign with happiness, however, what does the employee’s market mean for talent acquisition professionals and recruiters?
Now is the time where the best-qualified applicants get multiple job offers and can be picky. Therefore it is getting more difficult to flood your company with top talent. There is no doubt that e-mail is a top communication channel in the recruiting field. However, this channel is also the most cluttered. Imagine your perfect applicant sitting in front of his/her computer checking an e-mail post.
The answer is too many. If your e-mail is one of many others, it is highly possible that it will be unnoticed. What to do to break your offer through the noise? We need to understand the target group and what will catch their attention the most.
By 2020 the Millennials generation will account for 50% of the workforce around the world [source].
There is no surprise that this new generation is taking over the market but companies must be well prepared for answering their needs. Generation shifts at companies demand a change in work culture and organization. So which aspects should recruiters focus their full force?
You may wonder how to put this information into practice? My suggestion to you is:
The ideas listed above are easy to implement with a marketing tool called Highp.
Not so easy if you want to take the long way with traditional multichannel tools (emailing, text messaging, video html5, RWD and more capabilities are necessary to make this work perfectly and provide great customer experience).
Highp messages put emphasis on a user-centric approach and implement a pull model based on user engagement. This all-in-one omnichannel communication platform is dedicated to forward-looking companies ready to invest in strong employer branding.
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