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The issues arising from patent cliff and how to address them
Pharma needs to spread the word about its products to the broadest professional audience as it is possible. On this highly competitive market, you can either win or lose the battle of having the attention of the top doctors.
The potential of SMS channel of communication.
Exploit the true potential of unbeatable SMS communication.
MERCK gathered over 180 HCPs communication optins within only two days of PTOK conference using Highp Insights (Datuso)
Engage your customers with your products to the maximum.
Getting the attention of the targeted demographic is what marketers struggle every day. How can you make your message heard, in all this noise?
In 2015 for the first time ever, the Oxford Dictionaries Word of the Year (chosen in cooperation with web stats company SwiftKey) is…a pictograph officially called the ‘Face with Tears of Joy’ emoji.
Conferences, congresses and symposiums are a crucial part of pharmaceutical marketing activities. At the same time, it is very important for pharmaceutical companies to participate, especially if they have a new product that they are bringing on the market or have some new research they are going to share.
Companies around the world are struggling to hire the best candidates. According to the data from the Society For Human Resource Management, it takes about 42 days to fill an open job position and the average cost-per-hire is $4129.
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