Common.articles

blog

No more pharmaceutical spam. Why video is a more effective way of communication?

Getting the attention of the targeted demographic is what marketers struggle every day. How can you make your message heard, in all this noise?

Michal Komorniczak
blog

What is reactive marketing?

Engage your customers with your products to the maximum.

Michal Komorniczak
blog

Merck chooses Highp for congress highlights

MERCK gathered over 180 HCPs communication optins within only two days of PTOK conference using Highp Insights (Datuso)

Michal Komorniczak
blog

Modern marketing communication: SMS 2.0

Exploit the true potential of unbeatable SMS communication.

Michal Komorniczak
blog

How Poles use SMS (text) communication?

The potential of SMS channel of communication

Michal Komorniczak
blog

How conferencing could help pharmaceutical companies in growth hacking?

Pharma needs to spread the word about its products to the broadest professional audience as it is possible. On this highly competitive market, you can either win or lose the battle of having the attention of the top doctors.

Michal Komorniczak
blog

How pharmaceutical companies could use the digital world to overcome patent cliff loses

The issues arising from patent cliff and how to address them

Michal Komorniczak
blog

What is microlearning and why will it work in your company?

Microlearning is gaining on popularity these days. It is the answer to the demographic changes and the needs of the digital society. With a person’s average attention span of 8 seconds , there is a crying need to rethink training methods.

Michal Komorniczak
blog

Why world's best companies succeed on microlearning?

Microlearning is an approach for skill-based education which deals with relatively small learning units. There must be something in it while the biggest and best-performing companies are taking this approach in everyday governance.

Michal Komorniczak
blog

How to improve pharmaceutical representatives' knowledge successfully?

How to prepare your digitaly enabled sales force and monitor the results?

Michal Komorniczak
blog

How to get the best ROI out of a medical conference?

Get to know the conferencing solution which allows you to improve your ROI

Michal Komorniczak
knowhow

Supercharge Your HCP Engagement

Highp is a top-notch video platform designed for pharmaceutical companies

Igor Gnot

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