Sep 21, 2022

Novartis Germany to enhance Veeva Approved email with Highp

The goal of the project is to double Veeva's Approved Email customer engagement vs simple email.

Highp for Veeva enables hyper-personalization directly in Veeva Approved email. The goal is to double customer engagement vs. standard email.

Highp offers not only the hyper personalisation but also a smart rich media message page that makes customer experience frictionless.

Highp does not require any integration with Veeva and is fast and easy to implement. The Highp end-to-end support team will train client employees on the new Highp RCP operational model to further improve the use of hyper-personalization and improve digital engagement. The pre-built Highp Veeva email templates can be used creatively with any wizard, but we recommend ShamanGo for Veeva-compliant email design. Both tools allow you to quickly modify any email and add Highp’s hyper-personal video functionality.

Novartis will be the first company to pilot Highp with Animated GIF feature. The new feature will allow HCP to instantly see recorded video of a representative, directly in Veeva Approved Email. Our goal is to continuously improve engagement with new rich media features.

These days more and more Highp for Veeva customers are significantly increasing their HCP engagement rates thanks to the use of Highp and specifically the hyper-personalization functionality.

Contact our consultant!