Why video matters in pharma marketing
Video marketing works because healthcare professionals are busy. They prefer short, clear updates they can watch on their phones. Emails with long text or heavy attachments often go unread. Direct-to-phone video fixes this.
- Simple access. One tap, no logins.
- Better share of voice. Doctors actually watch.
- Mobile first. Built for viewing anywhere.
Filling the gaps internal teams face
Even strong marketing teams often struggle with video production. Common issues include:
- limited bandwidth for fast campaigns
- lack of expertise in mobile-first video
- rigid internal systems that slow projects
Highp covers these gaps. We don’t depend on your internal tech stack. That makes us more agile and focused on video pharma marketing.
From product launch to non-promoted brands
Video marketing is powerful across the brand lifecycle.
- Product launch: short expert-led videos spread the core message quickly.
- Non-promoted brand: mobile video helps maintain share of voice when sales teams are limited.
- Congress updates: KOL highlight videos bring fresh insights to HCPs the same day.
What we deliver
Highp offers:
- Direct-to-phone video messages, 30–90 seconds, designed for HCPs
- Multi-episode educational series that are easy to follow and share
- Full compliance, consent management, and analytics
- Speed and error-free execution
Why choose Highp
Pharma marketing is complex, but video doesn’t have to be. Highp brings:
- agile production and delivery
- professional quality every time
- mobile-first design that works with any campaign
- measurable uplift in engagement and share of voice
Video pharma marketing is no longer optional. It is the channel that moves fast and reaches your audience where they are. Highp makes it simple.
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