5 strong arguments to switch to video to boost your SOV.
Your challenge: break through noise and own physician attention. The old tactics—emails, print, pushy outreach—are saturated. The next phase of effective hcp engagement strategies lies in video delivered straight to HCPs’ phones. Highp Global is built around this idea: content, platform, analytics, compliance, all in one stack.
Below are five compelling reasons to embed direct-to-phone video deeply in your HCP engagement strategy.
1. Instant reach with zero friction
In many pharma engagement models, steps like logins, clicks, downloads kill momentum. With direct video to the phone you remove those barriers.
As Deloitte puts it, “customers expect omnichannel engagement focused on digital tools … scaling up a fully manual outreach and engagement team … isn’t always possible without robust digital support.”
And again: “The pharmaceutical industry is grappling with delivering meaningful experiences … customers say they’re falling short.” Deloitte
And again: “The pharmaceutical industry is grappling with delivering meaningful experiences … customers say they’re falling short.” Deloitte
Direct‐to-phone video is an elegant answer to that demand for digital, no-friction access in HCP engagement strategies.
2. Video drives stronger presence and recall
Video just captures more attention. When you land in a physician’s messaging app or phone notification with a compelling video, your brand presence stands out. That helps you win share-of-voice in competitions for mindspace.
Consulting research supports this: Deloitte outlines models like “Always-On Amplifier” and “Digital Driver” to push broad reach and digital engagement in pharma’s future. Deloitte
Only with a medium like video can you truly execute those models at scale and still feel personal.
3. Rich targeting, insights, and optimization
One principle global consultancies stress is using data and automation to tailor communication. Deloitte emphasizes “modular content, automated workflows, AI-driven nudges … to drive efficiency and productivity.” Deloitte
IQVIA echoes this in its omnichannel solutions: “Machine learning has the ability to filter and organize vast amounts to quickly identify what messages work, when and for whom.” IQVIA
And their AIM XR tool “fuels every step of HCP engagement … across all in-person and digital channels” using predictive insights. iqviadigital.com
And their AIM XR tool “fuels every step of HCP engagement … across all in-person and digital channels” using predictive insights. iqviadigital.com
With direct video you can pair that intelligence with content execution: segment by behavior, test messaging, optimize, and scale.
4. Compliance built in, multichannel consistency
Pharma can’t afford sloppy execution. Every channel you use must support audit, consent, data privacy. Deloitte warns that executing new models in matrixed environments is “challenging” but essential to “deliver consistent and customer-centric experiences.” Deloitte
A best practice is embedding compliance and governance into your engagement platform itself. Direct-to-phone video can be built with consent capture, real-time analysis, campaign tracking, archives, and regulatory logs baked in.
When combined with omnichannel strategy, your video becomes consistent with email, events, field reps — a unified hcp engagement strategy, not siloed tactics.
5. Speed and agility — respond fast
In pharma, the landscape shifts constantly: new data, competitor moves, regulatory updates. You need tools that let you move fast. Deloitte highlights how AI is shifting field force agility: “adaptive, personalized, and real-time” interaction models are now possible. Deloitte
Global consulting guidance encourages modular, digital, flexible models over monolithic campaigns. Deloitte
With direct video, you can:
- Launch updates, micro-campaigns, or corrections quickly
- Push conference highlights or scientist interviews in near real time
- Iterate creative messages mid-campaign
- Reuse modular video assets across markets
This agility is a competitive edge for hcp engagement strategies — you outmove slower actors.
How Highp Global delivers
Highp gives you the full stack:
- Expert video production
- Medical intelligence and scientific rigor
- The Highp platform to deliver video direct to phones, manage consents, track behavior
- Team support for planning, compliance, campaign execution
Because Highp combines content, delivery, and data, it helps you operationalize all five arguments above.