If every physician, pharmacist, and KOL carries a phone, that’s exactly where your pharmaceutical marketing should reach them. Highp is a direct-to-phone video messaging platform, designed specifically for life sciences, that removes barriers and increases engagement.
Key reasons why direct-to-phone video succeeds in pharmaceutical marketing:
• No login, no passwords: HCPs click, watch, and act. 72% of HCPs prefer short, personalized videos. Eliminating login requirements dramatically reduces friction and drives digital engagement.
• Video is the dominant digital format: Video content is central to audience attention and advertising spend.
• Clinician-approved content builds trust: Videos featuring KOLs are preferred, as HCPs seek verified information.
• No login, no passwords: HCPs click, watch, and act. 72% of HCPs prefer short, personalized videos. Eliminating login requirements dramatically reduces friction and drives digital engagement.
• Video is the dominant digital format: Video content is central to audience attention and advertising spend.
• Clinician-approved content builds trust: Videos featuring KOLs are preferred, as HCPs seek verified information.
Research shows that video marketing can increase engagement by up to 120% compared to static content and significantly improve message recall.
What is Highp and how does it work?
Highp is a platform and service for delivering short, expert-driven videos directly to HCPs’ phones via secure SMS links and compliant emails. We eliminate the friction of portals and passwords, providing immediate access to content with built-in calls-to-action (sampling, webinar registration, rep call, materials) and full consent capture with analytics.
The Highp workflow is simple and effective:
- Planning & Production: Transform slide decks into concise videos (KOL vlogs, product explainers, conference recordings, micro-educational series).
- Targeting & Consent: Use built-in tools to capture consent, manage opt-outs, and handle customer data—fully compliant.
- Delivery: Send secure, personalized video links directly to phones via SMS and/or Approved Email.
- Engagement & Conversion: One-click calls-to-action such as sample requests, rep call-backs, webinar sign-ups, and more.
- Measurement & Optimization: Real-time analytics, segmentation, and HCP-level reporting.
Highp can be deployed as a standalone platform, as a production and delivery service, or via API integrated into existing systems.
Highp in Practice: Case Studies
Our approach has been validated in practice by leading pharmaceutical companies:
• Roche Hungary: During the pandemic, Roche maintained communication with neurologists and rheumatologists through personalized video messages. Engagement (CTR) reached 93% among rheumatologists and 113% among neurologists.
• Sanofi Italy: Video campaigns supporting Synvisc promotion achieved an average engagement rate of 42%, and up to 84% for some reps, contributing to a 70% sales increase.
• AstraZeneca UAE: The educational campaign “Asthma at Hand” for pediatricians generated 48.3% HCP engagement and changed medical practice, extending pediatric asthma treatment duration by an average of three months.
• USP Zdrowie: With Highp, the Polish company increased remote meetings from 271 to 1,718 per month, with video message engagement at 54%.
• Mylan Germany: Delivering key highlights from ACR 2020 directly to rheumatologists’ phones resulted in 57% engagement among invited HCPs.
• Sanofi Italy: Video campaigns supporting Synvisc promotion achieved an average engagement rate of 42%, and up to 84% for some reps, contributing to a 70% sales increase.
• AstraZeneca UAE: The educational campaign “Asthma at Hand” for pediatricians generated 48.3% HCP engagement and changed medical practice, extending pediatric asthma treatment duration by an average of three months.
• USP Zdrowie: With Highp, the Polish company increased remote meetings from 271 to 1,718 per month, with video message engagement at 54%.
• Mylan Germany: Delivering key highlights from ACR 2020 directly to rheumatologists’ phones resulted in 57% engagement among invited HCPs.
These examples demonstrate that personalized video messages humanize communication, build trust, and deliver real value.
Highp and Veeva Approved Email
Highp perfectly complements—or replaces—Veeva Approved Email. You can embed Highp links or animated previews into existing Veeva Approved Email templates to drive mobile one-touch viewing and calls-to-action (samples, rep call-back, webinar registration). This approach doubles open rates and accelerates HCP engagement.
The Highp platform enables hyper-personalized video by adding rep-recorded selfie videos, screen-share presentations, or voice notes, alongside dynamic content variations and contextual CTAs. As a result, messages feel more human, relevant, and action-oriented.
Summary & Next Steps
Highp is more than a messaging platform—it is a comprehensive, end-to-end solution designed for seamless and effective communication. With over 20 integrated tools, it removes the need for multiple vendors, offering everything from video messaging and surveys to AI automation and real-time analytics.
If you want to learn more about how Highp can transform your pharmaceutical marketing, we encourage you to:
• Download our case studies to see formats, KPIs, and regulatory templates.
• Explore Highp for Veeva Approved Email to double the impact of your sales force messages.
• Schedule a free consultation to discuss your specific needs and opportunities.
• Download our case studies to see formats, KPIs, and regulatory templates.
• Explore Highp for Veeva Approved Email to double the impact of your sales force messages.
• Schedule a free consultation to discuss your specific needs and opportunities.
Contact us today to launch your direct-to-phone video program and see results in days, not months!
Contact.needToReach
Contact.freeConsultation
Contact.consultationDescription