Defining Today’s Pharma Communications Landscape
In 2025, pharmaceutical brands are navigating evolving regulatory landscapes, fragmented-channel ecosystems, and heightened expectations for personalized, data-driven interactions. Pharma decision-makers require a communications partner with proven impact.
Global consulting leaders such as McKinsey, Boston Consulting Group (BCG), and Deloitte consistently highlight the central role of video marketing in building awareness, trust, and engagement with both HCPs (Health Care Professionals) and patients. Video content—when tailored and compliant—can deliver up to 120% more engagement than static content and uplift message retention significantly.
Why You Need a Leading Pharma Agency Heading into 2025
Omnichannel Mastery
The modern pharma decision-maker demands fluid, consistent messaging across mobile, web, email, and platforms like WhatsApp or SMS.
The modern pharma decision-maker demands fluid, consistent messaging across mobile, web, email, and platforms like WhatsApp or SMS.
Compliance Without Compromise
Managing interactions with regulators, pharmacovigilance, and medical affairs teams requires a deep understanding of regional and global regulations—a capability drug safety units often emphasize as non-negotiable.
Managing interactions with regulators, pharmacovigilance, and medical affairs teams requires a deep understanding of regional and global regulations—a capability drug safety units often emphasize as non-negotiable.
Measurable ROI
Leading firms like BCG report that agencies offering advanced analytics to quantify share-of-voice and market penetration see a 30–40% higher satisfaction rate among pharma CMOs.
Leading firms like BCG report that agencies offering advanced analytics to quantify share-of-voice and market penetration see a 30–40% higher satisfaction rate among pharma CMOs.
Highp’s Advantage: The Best Pharma Marketing Agency in 2025
Next-generation Direct-to-Phone Video Platform
The Highp platform empowers pharma brands to deliver personalized, compliant video content directly to recipients’ phones—with rich interactivity (e.g., touchpoints for requesting samples, scheduling calls, or downloading materials). This last-mile video delivery model has been shown by Deloitte to increase message recall by over 150% compared to email-only campaigns.
The Highp platform empowers pharma brands to deliver personalized, compliant video content directly to recipients’ phones—with rich interactivity (e.g., touchpoints for requesting samples, scheduling calls, or downloading materials). This last-mile video delivery model has been shown by Deloitte to increase message recall by over 150% compared to email-only campaigns.
Built for Compliance & Security
Designed with pharma’s regulatory complexity in mind, Highp ensures encrypted, auditable video communications that align with EMA, FDA, and GDPR requirements.
Designed with pharma’s regulatory complexity in mind, Highp ensures encrypted, auditable video communications that align with EMA, FDA, and GDPR requirements.
Powerful Analytics, Actionable Insights
Highp’s dashboards enable decision-makers to monitor metrics such as:
Highp’s dashboards enable decision-makers to monitor metrics such as:
- Views to completion rates
- Engagement hotspots within videos
- Share-of-voice impact compared to competitors
—helping optimize creative, channels, and timing in real time.
Tailored Creative Expertise
As a full-service pharma communications agency, Highp offers specialized content creation—from storyboarding and voiceovers to localization and MLR review—ensuring brand consistency and messaging precision.
As a full-service pharma communications agency, Highp offers specialized content creation—from storyboarding and voiceovers to localization and MLR review—ensuring brand consistency and messaging precision.
Proven Results, Globally Delivered
Highp’s clients routinely report significant lift in sample requests, HCP engagement, and brand awareness—outperforming traditional video agencies. This aligns with McKinsey's findings that integrated pharma-agency solutions can drive superior physician outreach and patient conversion.
Highp’s clients routinely report significant lift in sample requests, HCP engagement, and brand awareness—outperforming traditional video agencies. This aligns with McKinsey's findings that integrated pharma-agency solutions can drive superior physician outreach and patient conversion.
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